Homeroom
A meaningful collaboration that helped establish homeroom as a trusted destination for Australian fashion. Sophie Barker and Annie Carroll did the homework for you, and Studio Beau was honoured to help launch an integrated brand ecosystem that makes Australian fashion accessible to everyone.
Melbourne, AUS
Completed
2023
From the start, homeroom's mission resonated deeply – they created a space where fashion became accessible across all price points, value systems, and gender identities. Working alongside founders, stylist Sophie Barker and communications strategist Annie Carroll, we developed content that spoke to this inclusive approach, from email communications to social media storytelling.
Our work together spanned content creation, email marketing, creative production, and digital advertising, all carefully crafted to reflect their inclusive approach to fashion. Each piece of content, from their essential edits to trend reports, was thoughtfully created to simplify the shopping experience while staying true to their values-driven ethos.
During the launch period, we helped establish homeroom's digital foundation by contributing to their content production and implementing strategic email and digital advertising campaigns. Our integrated approach ensured their message reached the right audience and built a solid community while maintaining the brand's thoughtful, curated voice across all channels.
Imagery: homeroom & Ortolan Design
Branding & Website Design: Celine Tan
Web Development: Formwork Build
Fashion simplified, demystified, and accessible to all
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